| We will
give you some information about rice and how to cook it to
help you understand our business. These days a variety of
brand rice has debuted in the market. Each rice is characterized
with its own taste,flavor and other features according to
a production area. Summary of each brand rice is as follows;
rice produced in Uonuma area
Koshihikari-brand rice is regarded as the best rice in Japan.
This brand rice is characterized with its highly improved
taste and flavor, representing rice in Japanese. Even several
hours after cooking it does not lose glutinous feature and
taste. The rice is best when served as it is, however, it
tends to lose its flavor and taste when being fried or mechanically
Akitakomachi-brand rice is rather light in taste and less
glutinous than Koshihikari-brand rice and Sasanishiki-brand
rice. The rice produced in Aomori and Yamagata in the Tohoku
region is particularly good and popular.
Hitomebore-brand rice created a sensation when it first
appeared in the market in 1992. This round, glutinous and
soft does not change in taste long after cooking.